HOME DELIVERY
DONATE
Current Issue

Asheville Area Center for the Performing Arts

This document is the introduction to a March 2005 report in which the Asheville Area Center for the Performing Arts (AACPA) contracted with Surale
Phillips of Decision Support Partners, Inc. to conduct a geodemographic analysis of a 22-county region, as well as additional analysis of audiences representative of 13 producers and presenters of performing arts in Asheville.

“The study is intended to augment the findings and recommendations reported by Economics Research Associates in May 2004 by looking deeper into the characteristics of households with actual performing arts purchase history and market potential for the purchase of live theatre, dance, and music product. This study is not a statement of feasibility for the AACPA, nor is it a study of non-resident use or tourism potential. This report offers an alternative view to assessing market demand, opportunity, and programming mix based on a methodology that combines primary and secondary data.”

Click here to download a PDF of the document

16 Views

Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we’ve never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Jason Sandford

Twitter

View all posts by Jason Sandford

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Comment

this is a test alt text from Mark 2/28/25

You may also like

More Xpress

Follow Xpress

Contact
Advertise
Terms & Privacy
Mountain Xpress © 1995-2024
logo-round-purple

User Login