Lately, my big ideas have all been about appreciating small. There's a sort of "runaway American dream" that says we should get bigger, grow, dominate and take over the world. But when we look back, we usually yearn for the days when things weren't so big. Small. Manageable. It's the difference between having five friends over for dinner or hosting a party for 500. Things are more intimate.
You have time to talk to people, pay attention to details. The models for small businesses usually point to bigger — distribution, franchise, economies of scale. That all makes sense. But there's something to be said for keeping things small. We've got a good thing going here in Asheville as far as that goes. So I guess my big idea for 2012 is that we take a breath, take a little snapshot of our world just as it is, be happy we live in a town that has life and art and really good beer — and appreciate what we've got right now. Here's to the small stuff.
For more about Lusty Monk Mustards, visit http://www.lustymonk.com.
