Toy stores focus on nostalgia and mystery to appeal to a broader clientele

Along with an all-age clientele, local toy shop employees and owners say the industry has plenty of other surprises. From unusual peak seasons to unique marketing techniques, shopkeepers say in order to stay in business, they have to keep on top of trends and a whole slew of other considerations. 

Local purveyors find new ways to introduce medical mushrooms to customers

Asheville’s wellness culture is touted nationwide for its outdoor lifestyle and fresh mountain air. But less well known are the mycological wellness opportunities — that is, medicinal mushrooms — in our refrigerators and cupboards.

Asheville’s mobile bookshops bring lit to unconventional places

“How do we bring literature to the spaces where people already are?” asks Jacqui Castle, an author and Lit Local Mini Bookshops.

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