Statewide mask mandate goes into effect Friday

A new statewide face covering mandate will go into effect on Friday, June 26, at 5 p.m., a month after Buncombe County began requiring face coverings in all public indoor facilities. Under the new executive order, people are required to wear a face covering in all indoor or outdoor public spaces when physical distancing is not possible.

BCTDA seeks ‘responsible travelers’ in new ads

Psychographic illustration

During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”

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