Athletic Influencers: Local college athletes explore the world of paid endorsements
- Volume 30
- / Issue 25
Cover Design Credit:
Scott Southwick
Cover Photography Credit:
Ashley Macfarlane and iStock
In 2021, the world of college athletics changed forever when the NCAA began allowing players to benefit off their name, image and likeness. Today, some UNC Asheville and Western Carolina University athletes are exploring the world of paid endorsements by promoting products and services on social media, making personal appearances and more.
arts
Local poet’s new essay collection taps into the personal and existential
Pleasure, guilt, goodness, regret, confusion, self-respect and motherhood are among the many topics local poet and essayist Brit Washburn explores in her recently published collection of essays, "Homing In: Attempts on…Members of Asheville Junior Theater discuss its founding and latest production
The latest off-Broadway-quality show from the fledgling youth theater is an Appalachian twist on The Wizard of Oz, Jan. 20-21.Around town: Citizen Vinyl introduces twice-monthly jazz series
Citizen Swing brings live jazz to Citizen Vinyl twice a month. Plus, Asheville inspires award-winning author, Canton's library earns national designation and Wedge Brewing Co.'s Grove Arcade location hosts a…
food
What’s new in food: Luminosa prepares to open inside The Flat Iron Hotel
Executive chef and Asheville native, Graham House, will lead the kitchen at Luminosa, a new restaurant set to open this spring inside The Flat Iron Hotel. Also: The Smokin’ Onion prepares…
news
Read To Succeed strives to close Asheville’s racial opportunity gap
After refocusing its mission on closing Asheville's racial opportunity gap, Read To Succeed has seen tremendous growth in recent years with the help of new co-executive director Ashley Allen, a…Western North Carolina college athletes navigate new world of endorsements
In 2021, the world of college athletics changed forever when the NCAA began allowing players to benefit off their name, image and likeness. Today, some UNC Asheville and Western Carolina…Buncombe County’s first homeless-program manager discusses goals, misconceptions
Lacy Hoyle spoke about the local priorities for addressing homelessness, how she incorporates the views of those who have different beliefs than she does about its causes and misconceptions about…Council approves Starbucks drive-thru on Brevard Road
Asheville City Council approved a zoning amendment to allow a drive-thru Starbucks on the corner of Brevard Road and South Bear Creek Road at its Jan. 9 meeting. The Planning…School board seeks more public input on new voting maps
The Buncombe County Board of Education doesn’t particularly like any of its options for new voting maps, as required by a law the N.C. General Assembly passed last fall. As…Legal case could be costly for PEAK Academy, which was established to close student achievement gap
PEAK officials are adamant that all applicants for student and faculty positions are welcome, regardless of race, and that the school does not discriminate in any way.
opinion
Letter: Keep Wells working for Buncombe County
"She is smart, organized and hardworking. Her first-term work on the Board of Commissioners has built her knowledge of finance, budgets and public policy."Letter: City Council should pass Gaza cease-fire resolution
"We need to send a message to our national leaders through a city cease-fire resolution by the next meeting."Letter: Schools need to reflect parents’ wishes
"The ultimate authority in a child’s life is his or her parents. Our schools need to reflect the wishes of those parents."Letter: Boost salaries to retain quality educators
"If you want to keep quality professional educators in the Asheville and Buncombe County public schools, compensation levels for starting teachers need to be $60,000 per annum."Grading on a curve
Letter: Thumbs-down on raise for elections director
"People can’t make their own bills monthly, but these people could and do care less about it."Letter: PEAK Academy’s leadership misplaces its wisdom button
"Someone got the 'ends justify the means' idea that because their agenda is OK, ignoring the law of the land is also OK."Weather the storm
